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Diffusion of Innovations, 5th Edition

Diffusion of Innovations, 5th EditionAuthors: Everett M. Rogers, Everett Rogers
Publisher: Free Press
Category: Book

List Price: $35.00
Buy New: $21.00
as of 9/10/2010 11:19 CDT details
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New (32) Used (70) from $18.81

Seller: Amazon.com
Rating: 4.5 out of 5 stars 43 reviews
Sales Rank: 4944

Media: Paperback
Edition: Original
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.1 x 1.6

ISBN: 0743222091
Dewey Decimal Number: 303.484
EAN: 9780743222099
ASIN: 0743222091

Publication Date: August 16, 2003
Availability: Usually ships in 24 hours

Features:
  • ISBN13: 9780743222099
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Also Available In:

  • Kindle Edition - Diffusion of Innovations, 5th Edition
  • Kindle Edition - Diffusion of Innovations, 4th Edition
  • Hardcover - Diffusion of Innovations
  • Paperback - Diffusion of Innovations, 5th Edition
  • Paperback - Diffusion of Innovations, Fourth Edition
  • Hardcover - Communication of Innovations
  • Hardcover - Diffusion of Innovations
  • Hardcover - Diffusion of Innovations, 4th Ed.
  • Kindle Edition - Diffusion of Innovations, 4th Edition
  • Paperback - Diffusion of Innovations, 4th Ed.
  • Paperback - DIFFUSION OF INNOVATIONS, 4TH ED.
  • Kindle Edition - Diffusion of Innovations, 5th Edition

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Product Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.


Customer Reviews:
Showing reviews 1-5 of 43
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5 out of 5 stars It's like a new book as posted   August 25, 2010
Changsoo
Quite satisfied with this book in that it's just what the seller said about the book.


5 out of 5 stars Diffusion of innovation   June 13, 2010
Penny Louise Flavin (Byron innesota)
Book arrived in the time and condition as stated on the initial rating...very pleased with service..book is a classic on this topic.plf


4 out of 5 stars A classic   June 12, 2010
Ninakix (Portola Valley, CA United States)
This gets a high rating because it's a pretty classic book, and so far, I have yet to see the ideas covered in other books. Adoption theory is a surprisingly useful tool for understanding your customers and adoption cycles, and based on my personal experiences, I believe it is an accurate reflection of real-world phenomena. However, that said, I believe the book is long-winded, and can be frustrating because it seems to be targeted towards different audiences: a textbook for students of adoption theory, a message to diffusion researchers, and a primer for businesses, nonprofits and individuals interested in adoption theory. As I was reading as an interested individual, I found many parts of the book not relevant, constantly clicking "next page" on my Kindle. This applied particularly to the entire chapter dedicated to weaknesses in diffusion research. If I were to rewrite this for designers and product people, I might consider what all these insights mean for our designing and how one would apply them to the way we market and design products.


4 out of 5 stars Seminal book on change management   April 1, 2010
Darren Cronshaw (Melbourne, Australia)
Everett M Rogers, Diffusion of Innovations (New York: Free Press, 2003 [1962]).

The diffusion of innovation is a conceptual framework in sociology for understanding innovation and change management. Rogers has collected findings from diffusion research and explains the innovation-diffusion process, the motivation of dissonance, characteristics of adopters, opinion leadership, consultation and the pace of change. Diffusion is about communicating a new idea and persuading people to adopt and implement it. Innovativeness as the degree to which a person or group is relatively early in adopting new ideas. Rogers identifies five types of innovativeness among people: (1) venturesome innovators, who are obsessed with being more venturesome than other members of society; (2) respectable early adopters, to whom others look for advice about an innovation; (3) deliberate early majority, bigger on deliberation and slower to follow; (4) skeptical late majority, who eventually adopt; and (5) traditional laggards who value tradition over all and slowly or never adopt innovations (pp.279-285). Rogers' categories are helpful for identifying appropriate organisational change processes. (From my "The Shaping of Things Now: Mission and Innovation in Emerging Churches in Melbourne", DTheol thesis, MCD, 2009, pp.26-30)

Originally reviewed for D Cronshaw "The Emerging Church: Pioneering Leadership and Innovation Reading Guide", Zadok Paper (Forthcoming 2010).



5 out of 5 stars Diffusion of Innovations   November 15, 2009
K. J. Peek (Australia)
A classic text which is still relevant. Provides a good starting point for understanding how innovations are taken-up and the factors influencing how well they are accepted.

Showing reviews 1-5 of 43
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